Unit 3: Business of Music — Lesson 10: The Bronx Music Scene 1 / 11
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The Bronx Music Scene

Where Hip-Hop Was Born
Wings Academy • The Bronx, New York
Tuesday, February 10, 2026 • General Music • Mr. Mbagwu
DO NOW 5 Minutes • Index Card
05:00

The Bronx Claim

“Hip-hop was born right here in YOUR borough — at 1520 Sedgwick Avenue, less than 3 miles from where you’re sitting right now.”
On your index card, answer these TWO questions:

1. What do most people outside the Bronx think of when they hear “the Bronx”?

2. What should they think of? Why does it matter who controls the story of where you’re from?

I Can Statements

The Birth of Hip-Hop

Watch: “The Birth of Hip Hop”

Source

Black History in Two Minutes • Narrated by Henry Louis Gates Jr. • ~2 minutes

Focus While Watching

What did DJ Kool Herc do differently at the turntable? How did a teenage party become the start of a global movement?

Key Facts

August 11, 1973 — DJ Kool Herc (Clive Campbell) DJ’d his sister Cindy’s back-to-school party at 1520 Sedgwick Avenue in the Bronx. Admission: 50¢ boys, 25¢ girls. He invented the breakbeat technique — isolating and looping the drum break using two turntables. This moment is recognized as the birth of hip-hop.

The Four Pillars & Social Commentary

DJing

Turntable techniques — scratching, mixing, looping breaks. DJ Kool Herc, Grandmaster Flash.

MCing

Rapping — rhythmic vocal delivery over beats. MCs host the party and tell stories.

Breaking

Athletic dance style born on Bronx streets. B-boys and b-girls dance during the “break.”

Graffiti Art

Visual expression on subway cars and walls. Bronx artists turned the city into a canvas.

+ Knowledge — The 5th element. Afrika Bambaataa’s Universal Zulu Nation added “knowledge of self” as a pillar — hip-hop as education, empowerment, and community.

“The Message” — Grandmaster Flash & The Furious Five (1982)

First hip-hop song with social commentary about Bronx poverty. First rap song added to the Library of Congress. Watch 0:00–3:00.

From Block Parties to Billions

1973
DJ Kool Herc’s party at 1520 Sedgwick Ave. Breakbeat is born.
1979
“Rapper’s Delight” by Sugar Hill Gang. First mainstream rap hit. Goes global.
1982
“The Message” — hip-hop becomes a voice for social justice. Library of Congress preserved.
1998
Big Pun: first solo Latino rapper to go platinum. The Bronx goes global again.
2017
Cardi B “Bodak Yellow” hits #1. First solo female rapper since Lauryn Hill (1998).
2026
Hip-hop is the #1 genre in America. The Bronx’s influence spans 50+ years. What’s next?

The Business Angle: In 2023, independent music earned $14.3 billion — nearly half the total global market (MIDiA Research). Hip-hop, born at a Bronx house party with 50-cent admission, now drives a multi-billion dollar global economy spanning streaming, fashion, film, advertising, and technology.

Fun Fact

Cindy Campbell, Herc’s sister, organized the 1973 party to raise money for back-to-school clothes. She is considered one of hip-hop’s first entrepreneurs. (Washington Post, 2023)

Local Connection

1520 Sedgwick Avenue in Morris Heights is now a designated cultural landmark. The Bronx Music Heritage Center in Mott Haven preserves this history for the community.

Bronx Artists Who Built Empires

Fat Joe
Pioneer • 30+ Years
Born Joseph Cartagena in the South Bronx. Founded Terror Squad Records — discovered Big Pun and mentored Remy Ma.
“Lean Back” (2004) hit #1 on Billboard. “All The Way Up” (2016) was Grammy-nominated.
Business: Sneaker store, haircare line (CVS), insurance agency, two podcasts
Cardi B
New Generation • Highbridge
Born Belcalis Almánzar in the Bronx. Dominican-Trinidadian. Grew up in Highbridge, attended NYC public schools.
“Bodak Yellow” (2017) made her the first solo female rapper at #1 since Lauryn Hill. Grammy winner 2019.
Business: Fashion deals (Reebok), Whipshots brand, $40M+ annual earnings (Forbes)
A Boogie wit da Hoodie
Current • Highbridge
Born Artist Dubose in Highbridge, Bronx — same neighborhood as Cardi B. Built his fanbase through SoundCloud and social media.
“Drowning” (2017) went multi-platinum. Album “Hoodie SZN” debuted #1 on Billboard 200 in 2018.
Business: Highbridge the Label (independent), brand partnerships, touring revenue
Also From The Bronx

Big Pun — first solo Latino rapper to go platinum (1998). Swizz Beatz — super-producer, art collector, married to Alicia Keys. Remy Ma — Grammy-nominated rapper, Terror Squad member.

The Pattern

Every generation, the Bronx produces new artists who don’t just make music — they build businesses. Labels, brands, media empires. That’s the entrepreneurship we studied yesterday.

Bronx Entrepreneurship in Action

“All The Way Up” — Fat Joe & Remy Ma (2016)

Source

FatJoeVEVO • Grammy-nominated • Watch 0:00–1:30

Why This Matters

Fat Joe has been making music for 30+ years. This 2016 hit proved Bronx hip-hop never dies — it evolves. Both Fat Joe and Remy Ma are Bronx-born entrepreneurs who built careers on their own terms.

Discussion

Think about it: Fat Joe founded Terror Squad Records, discovered Big Pun, launched Remy Ma’s career, and built businesses outside music. How does that connect to what we learned about entrepreneurship yesterday?

Key Vocabulary — Click to Reveal

Breakbeat
The drum-only section of a song, isolated and looped by a DJ using two turntables. Invented by DJ Kool Herc.
tap to reveal
MC
Master of Ceremonies — the rapper who performs vocals over the DJ’s music. Originally the party host who kept the crowd hyped.
tap to reveal
Sampling
Taking a portion of an existing recording (a “sample”) and incorporating it into a new song. Foundation of hip-hop production.
tap to reveal
Block Party
An outdoor community gathering with music, dance, and socializing. Bronx block parties in the 1970s were the first hip-hop venues.
tap to reveal
Social Commentary
Art that addresses social issues like poverty, inequality, or injustice. “The Message” (1982) pioneered this in hip-hop.
tap to reveal
Cultural Movement
A widespread shift in ideas, art, and behavior within a community. Hip-hop is one of the most influential cultural movements in history.
tap to reveal
Crossover
When music from one genre achieves mainstream commercial success. “Rapper’s Delight” (1979) was hip-hop’s first crossover hit.
tap to reveal
Independent Label
A record label operating without corporate major-label backing. Example: Fat Joe’s Terror Squad Records. Artists keep more control and revenue.
tap to reveal

Bronx Music Scene Response

Part 1 — Origins (3 pts)

Identify TWO specific conditions in the 1970s Bronx that helped hip-hop emerge. Explain how each condition contributed to the birth of this culture.

Part 2 — Then vs. Now (3 pts)

Choose ONE pioneer (Herc, Flash, Bambaataa) and ONE modern artist (Fat Joe, Cardi B, A Boogie). Compare how each built their career. What changed? What stayed the same?

Part 3 — Your Community (3 pts)

Hip-hop was born from community, creativity, and limited resources. What music or art exists in YOUR neighborhood? How could someone from YOUR block build a career today?

Part 4 — Reflection (3 pts)

What is ONE thing you learned today about the Bronx music scene that surprised you? Why did it surprise you?

WORK TIME
18:00
12 Points Total
No Chromebook?
Use the Reference Handout — it has all the facts you need for Parts 1-3.
EXIT TICKET 6 Points • Classwork (40%)
05:00
Question 1 — Cause & Effect (3 Points)

Why did hip-hop start in the Bronx specifically and not somewhere else? Identify TWO conditions in the 1970s Bronx that made it the birthplace of this global culture. For each condition, explain how it contributed to hip-hop’s creation.

3 pts: Identifies 2 specific conditions with clear cause-and-effect explanations

2 pts: Identifies 2 conditions but explanations are vague or incomplete

1 pt: Identifies only 1 condition or no cause-and-effect reasoning

Question 2 — Prediction (3 Points)

The Bronx created hip-hop over 50 years ago. Do you believe the Bronx will create the NEXT major music movement? Why or why not? Support your answer by referencing at least one person, place, or trend from today’s lesson.

3 pts: Clear prediction with reasoning supported by specific lesson references

2 pts: Prediction given but support is vague or doesn’t reference the lesson

1 pt: No clear prediction or no supporting reasoning

Multiple means of expression: Written • Verbal share with Mr. Mbagwu • Audio recording

Coming Tomorrow

Presentation Prep Day
Tomorrow you will finalize your Career Pathway Presentations for Thursday. Bring your research, your worksheets, and your ideas. This is your chance to put it all together — the music business knowledge from this entire unit.
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”
— Colossians 3:23
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